Boobs or Heart?

Yesterday’s Times of India carries this news item on it’s front page. It talks about how the new body scanner system to be installed on New Delhi airport will point out all the surgical implants (like ortho metal plates, pacemakers, artificial valves  etc.,). The headline of the article reads as follows.

Delhi airport scanners will find your ‘assets’ explosive

Article on the Front Page

Article on the Front Page

So, silicon implants are more important than pacemakers. Or do ToI have more readers with asset enhancements than Ortho metal plates?

Page 7 does contain same article with a better reporting language and headline. What’s the point of having the masala version of the same news on the front page then?

News on Page 7

News on Page 7

Is it just that ToI finds ‘Scanner to point out all surgical implants‘ too boring and Hinduish for a front page article?

Disturbing, Indeed.

KCirlce_2010_04_10_Mithun.ppt